Is There Bias Against Unknown Authors When it Comes to Advertising?

Add to Goodreads Image credit: Google

Let me preface my post by first stating that I think that the concept of Goodreads is an excellent one–to bring readers and authors together. To that, I have no dispute.

And I know, it’s free to join.

I recently published by second novel, The Love Labyrinth. I’ve been a member of Goodreads since mid-2012, about the same time I published by debut novel, Relations. I hosted two giveaways in the past but I was eager to find other ways to advertise on the site for my new book. Well, it is very expensive, at least for me and I told them so. Heck, some of us haven’t even sold enough books to pay for the work it took to have it published (editing, covers, etc.)

Now don’t get the impression that I don’t spend money for advertisements. I have done so in the past and I am currently doing so with my second book. I expect to pay. Something. However, the placement and advertisement of books on Goodreads’ website seem to be geared to those authors that are already well-known, best-selling authors or authors well on their way to being both well-known and best-selling. And if I had the kind of the money they expect us to fork over, I’d probably be both, too.

Therein lies my dismay. How then, do those of us authors who aren’t well-known or best-selling yet, get exposure and play with the big boys of the literary world?

Why can’t it be more equitable for us all?

What do you think, fellow authors and readers? New authors or those of us who are trying to make our way in the industry of writing and self-publishing, cannot afford to spend thousands of dollars to advertise on Goodreads or anywhere else for that matter, sometimes on one ad. Don’t even get me started on why advertising costs so much in the first place or we’ll be here all night.

So, in essence, our voices are muffled, purely based on economic opportunity and not on talent. And well-known/best-selling authors continue to have an advantage. Their ads are seen and ours aren’t, because we can afford to purchase them in the first place.

How about you? Do you think there is bias in advertising when it comes to authors? Or do you think I’m barking up the wrong tree?

Prince Georges County Book Festival, May 23, 2015

If you’re in the Washington, DC area:

Come to the Wayne Curry Sports and Learning Center, at 8001 Sheriff Road, in Landover, Maryland.

Get a few books for the kiddos, to hone their reading skills during the summer. Help them develop a love of reading.

Check out authors of all ages.

Get a few books for yourself.

Check out the different panels.

Pick up a copy of my novel, Relations. 🙂

Hope to see you there!